Brian hired me into the auto industry and trained me from the beginning on a solid sales process. Without his training and guidance I would have surely struggled to find my way. Brian doesn’t simply tell you what the process is, he shows you what it looks likes on the showroom floor and coaches you through multiple role plays until you get it right. This training was crucial to my success. As a Sales Manager, I continue to use the tools he provided me with my sales team today.

Ben Metzler - Sales Manager - Leith Acura


Brian is an excellent trainer and motivator. He has a firm grasp of the business and can relate real time experiences to bring his training to life. He is highly motivational and engaging. I have had tremendous personal interactions with Brian and I would highly recommend him.

Kevin Rustad - National CPO Sales Manager - BMW of North America


I've know Brian for 20 years. He worked for me on 3 major projects at Lexus, Toyota and now on the Ford Customer Experience Movement. In every way Brian represents the true professional, a great "Car Guy", creative thinker, loved and respected by every dealer with whom he has worked. He has been one of my go to guys on every new assignment.

Robert Neuman - CEO - The Blane Group International Leadership Coaching 


I have worked with Brian and observed his training abilities at two different stores. At Mercedes-Benz of Pompano and at Johnson Lexus in Raleigh.

Brian’s training and knowledge of the industry was a tremendous help to our sales department in getting us to the next level. Sales went up and turn over went down in both cases. 

Donal McCarthy - Sales Manager - BMW of Wilmington


I have known Mr. Brian Finnegan for well over 10 years now. He hired me as a Sales Manager for Autohaus Mercedes Benz in Pompano Beach Fl back in 2005! Under his guidance I flourished  not only as a Manager but also as a person! He trained me to be the person I am today, a successful General Sales Manager of one of the Largest Used Car Dealers in the country! His knowledge of the car business is second to none and to this day he continues to be my mentor!

Don J. Raso - West Palm Beach, FL


Brian speaks with authority because he has run the systems and processes he advocates in many successful stores. He can customize solutions, teach them, coach them in real time and evaluate implementation and operations. Few people know that in the early days of Lexus, sales, sales management and desk processes were quite weak. Once the initial demand wore off, sales languished. Brian Finnegan was the guy who came in to help design more assertive sales, sales management and closing processes. He taught them and helped implement them in stores for more than two years. His work helped institutionalize good sales fundamentals that turned things around.

Gary Marcotte - Lexus Corporate (1989-1996) - AutoNation VP/SVP (1998-2011)