Driving Conversion with Foundational Sales Training for a New Generation of Staff
In todays car business, we’ve spent millions of dollars on digital infrastructure to bring our customers to the showroom via the internet with a specific car in mind, but that is only half that battle.
Sales staff competence has mirrored this shift, with most being experts in the technology, but amateurs when it comes to the interpersonal dynamic.
Advanced Dealer Concepts brings the foundational aspects of sales training back in order to reduce turnover, increase customer satisfaction and optimize sales revenue.
St. Petersburg, FL
Dealers have joked for years that their sales force has 1/3 producers, 1/3 order takers and 1/3 who won’t be here for long. In the environment of reduced margins and escalating expenses this is no longer sustainable. The long term success of any dealership will be closely tied to their ability to hire, train and develop people. As Dealers and managers, it is our responsibility to provide our younger or less experienced salespeople with all the training and all the tools they are going to need in order to grow with us. This training will increase their odds of succeeding with us.
Increased Customer Satisfaction
Salespeople and Managers think customer satisfaction is a score. More importantly from the ownership perspective, it’s the key to advocacy and our future marketing efforts. Don’t let inexperienced salespeople practice on your customers. Our training and role playing will focus on building the relationships as well as increasing sales.
Maximized sales and gross profits
Most dealerships rely on the top half of their salespeople to produce the great majority of their volume and gross. Most lost sales and revenue come from the bottom half or bottom third of your staff. Better execution of good selling process combined with better relationship building will put your managers in a stronger position to affect each and every opportunity.
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